March 30, 2011

pHix the ocean

[this project is a finalist for a national geographic contest.
PLEASE VOTE HERE if you like it]

the boat for summit at sea boards in 9 days, and i could not be more excited to return for another year of nonstop fun and learning. past years have included activities like skydiving, paintballing, and kayaking, but this year, the team pulled out all the stops. in partnership with the university of miami, they're bringing us the adventure of a lifetime: shark tagging for science.

space is limited, so summit series is collecting submissions in an open-sourced project called shark tag you're it, wherein attendees answer the question, "what is the most serious issue facing the oceans today, and what can you do about it?" submissions are rolling in and popping up on twitter, and i spent a good part of yesterday working on mine (including a fruit photo shoot in my bedroom).

i submitted a campaign called pHix the ocean that aims to address the issue of ocean acidification.
"Ocean acidification is the most serious issue facing our oceans today. Fossil fuels and carbon emissions are a grave concern for our earth, but the impact on the ocean is often overlooked. As the debate over climate change wages on, even skeptics must acknowledge the undeniable truth that pH levels in the ocean are dropping at an alarming rate. Atmospheric carbon dioxide’s effect on ocean life is fundamentally concerning because it strips organisms of their most basic needs: a home, a structure, a life cycle."

looks like the summit team was pretty stoked, and we may yet see some traction with #pHixtheocean:

hat tip to this great TED talk by oceanographer and stanford professor rob dunbar who elegantly reminded me about the serious repercussions of ocean acidification and inspired the "pHix the ocean" project.

update: got a little shout out from national geographic today on their website.


KYS said...

so clever! I love it!

maria lambert said...

Nice work Jongles. Very creative and cute, just like you :)

Jonathan R. said...

to be more realistic though, theres absolutely nothing we can do about this unfortunately. ocean acidification is a great problem i admit, but those that know also know nothing can be done short of stopping all CO2 emissions tomorrow (or maybe dumping about 5 earth's worth of lye in to the oceans to counteract the problem). sad but true.

anneke jong said...

@jonathan: i don't think that's a fair assessment. yes, it would be close to impossible to completely counteract all the damage we've done, but there's a lot to be said for changing our behavior in the future to prevent further damage. furthermore, this is a very concrete example of how our carbon emissions are affecting the planet. sharing this story with people may help drive home the indisputable facts related to the impending dangers of increased carbon emissions.

Andrew K said...

totally agree with you anneke, no need to be defeatist about it. if we can make the oceans 30% more acidic over the last 100 years, no reason we can't stop the process, or possibly even reverse it, in the next 100. but the first step is to make people aware of the problem. great campaign idea, hits home!
fyi this report was interesting: