November 15, 2011

change starts with your underwear

ever since i met founder jason kibbey at summit series in 2010, i've been in love with his company, PACT. jason and his co-founder jeff denby started PACT after they graduated from haas because they saw a need for well-designed sustainably-produced underwear. they've since expanded to socks, t-shirts, and tanks. their supply chain is badass, and their products are awesome.

last month, my friend aja and i drove up to san francisco for a photo shoot on a SOMA rooftop. we stripped down to our PACT undies to support post-tsunami rebuilding in japan -- important work by my friend cameron sinclair's phenomenal organization, architecture for humanity. for today's kick-off of the new line, aja and i are featured on the campaign's website as PACTivists of the day.

architecture for humanity was one of the first organizations that my non-profit, philanthro productions, supported back in 2008. it was a pleasure to come full-circle in this community of social good to help a cause i believe in.

if you want to help make a difference with your underwear (or socks or shirts), check out PACT's website: www.wearpact.com



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